Spotlight on Boomering

Target Market: Germany
Sector: Mobile Business Applications
www.boomering.com

Boomering provides fixed-to-mobile convergence that enables business travelers to gain huge savings on their cellular roaming costs.

Boomering hired Aneeva to establish a distribution network in Germany where its target market is mainly enterprises whose traveling employees are paying very high mobile roaming charges. After 6 weeks of researching the market, Aneeva had pinpointed a BlackBerry System Integrator in Germany and set up a crucial meeting at CeBit 2007. This initial meeting lead Boomering to sign with the integrator and halt their search for additional partners in Germany.

It quickly became evident to Boomering that the new channel partner Aneeva had profiled for them was the ideal model to repeat around the globe. They quickly adjusted their worldwide target partner requirements to match the criteria Aneeva had defined for Germany. Over the following months, considerable time and effort was invested in testing Boomering's technology in Germany and throroughly assessing the business potential. At the CeBit 2008 event, a subsidiary of the German channel partner and Boomering will jointly present their cellular roaming solution.

Throughout the process, communication between the channel partner and Boomering was done hand in hand with Aneeva. Aneeva ensured that the technical pilot was well prepared and correctly completed. It verified that the commercial case was built to meet the specific expectations of the German market. A Memorandum of Understanding, calling for the channel partner to become the master distributor in Germany, has already been signed, and Boomering has already received its first orders from their new German partner.

Boomering anticipates Aneeva's continued assistance with the German channel partner during the following business phase and has welcomed Aneeva to help them expand business coverage in other European countries.