Market Estimation Services

Aneeva’s Market Estimation services facilitate a more reliable understanding of native customer expectations, enabling companies to confirm a roadmap into new regions before investing in additional sales channels. Aneeva helps determine the best strategies for introducing new technologies, products, and services. We then fine-tune the market strategy to best address the key players for specific markets.

Typical Market Estimation Scenario

A world market leader in the communications sector, based in the US with research offices in Israel, developed a new business model for mobile business solutions. Before finalizing their decision to begin development, they needed to verify that their new model and offering made sense to Tier I and Tier II operators in Europe, their target customers.

Aneeva began identifying and interviewing both technology and commercial decision makers within four major Tier I & II European operators. It followed up by setting meetings with the relevant teams at three of the operators for the client to present the new mobile business idea, direct discussions, and gain valuable feedback.

The client launched the new technology 9 months later. Based on the market estimation lead by Aneeva, they chose to differentiate their solution with major commercial benefits and technology features not included in their original plan.

 

• Germany
• Italy
• Sweden
• Norway
• Denmark
• Israel

• Austria
• Switzerland
• Finland
• Spain
• Portugal
• United Kingdom