Technology
Scouting Services
Aneeva’s Technology
Scouting services are primarily for larger technology users (i.e. telecom
operators and financial institutions) interested in identifying
current and emerging trends within specified technological
areas, weigh alternatives, and compare vendors.
Aneeva develops
extensive directories of technology providers, performs due diligence
on the most promising options, and finally prepares in-depth profiles
on the customer’s selections. Once a customer has made a final choice,
Aneeva sets up a first round of meetings and provides support throughout
the entire vendor negotiation process.
Typical
Technology Scouting Scenario
In the beginning
of 2007, a large European Cable Operator wanted to explore future IPTV
markets and identify technology threats from mobile IPTV.
The cable operator
revealed two major obstacles they had in analyzing the threats:
- Foremost,
they needed to learn about the available technologies and understand
their ramifications without alerting the mobile market.
- They
lacked the skills to properly search for potential technologies and
evaluate their significance.
Aneeva provided
the Cable Operator an overview of the IPTV market, highlighting the
current trends in Mobile IPTV niche, and identified the current operators
that could pose potential threats. Aneeva then contacted a sample of
IPTV and Mobile IPTV operators─outside of the the cable operator’s
geographical area─to learn and understand how they see the market
and which technologies they believe in.
The operator wanted
to discreetly set up meeting with technology companies developing mobile
applications. Aneeva identified an extensive list, from which it contacted
over 60 (90% of which were outside the geographical area of the Cable
Operator). Aneeva then created a profile for each technology company
that the operator wanted greater details, highlighting their offerings,
strengths and weaknesses. The operator selected 10 that it felt could
offer a potentially good match. Finally, Aneeva set up meetings with
each so the operator to carefully assess their technologies first-hand
and explore possibilities for a joint effort in the future.
The
cable operator has set a plan in motion to expand into the IPTV / Mobile
IPTV market in 2009.